Detailed branded content metadata and analytics for individual content items or campaigns are only a click away when viewing content feeds.

1)  First navigate to any feed via the Feeds icon in the main menu.

2)  Click the image tile of the article that you are interested in.

Note that analytics are only available for web items, as opposed to social posts. If you're having trouble finding web items, click in the toolbar at the top of the screen, and restrict your feed to Web Articles only. 

ITEM DETAILS for FULL PUBLISHERS

Clicking an image tile in the feed will open the Item Details screen in a new browser tab.

Note that the screens are different for standard and full publishers. We'll start with Item Details for a full publisher.

Check the list of standard and full publishers here.

The main constituents of the Item Details screen are outlined in the image below.

Check the tabs below to learn more about the information contained in the Item Details screen.

ITEM DETAILS for STANDARD PUBLISHERS

The Item Details screen for standard publishers lacks the detailed metadata and analytics of full publishers, but usefully displays all other content (web articles or social posts) from the same brand over the past 12 months. 

CAMPAIGN DETAILS (Full Publishers only)

There are two ways to launch the Campaign Details screen:

1) Click the settings icon in the toolbar, and switch from ‘Items’ to ‘Campaigns’

Your content feed will now display campaigns as opposed to individual items. Clicking on the campaign image tile that you're interested in will launch the Campaign Details screen in a new browser tab. 

2) In an Item Details screen, click the ‘View Campaign’ button at the top of the screen. 

Note that campaign details are only available for full publishers.

Check the list of standard and full publishers here.

The main constituents of the Campaign Details screen are outlined in the image below.

Check the tabs below to learn more about the information contained in the Item Details screen.

For more information on Content Analytics, including Benchmarks, view the related article below.