Contalto Knowledge Base

Item & Campaign Details

Published October 29th, 2024 by Duncan Morris

Detailed branded content metadata and analytics for individual content items or campaigns are only a click away when viewing content feeds. 1) First navigate to any feed via the Feeds icon in the main menu. 2) Click the image tile of the article that you are interested in. Note that analytics are only available for web items, as opposed to social

Content Analytics

Published October 29th, 2024 by Duncan Morris

Our AI-based Content Analytics go beyond metadata, to score and describe the article or campaign content in a number of different ways. Originally developed with a university data lab, the proprietary algorithms behind the analytics have been trained on thousands of digital branded content articles, and provide consistent results, enabling compariso

How can I see high-level info at the brand/publisher/sector level?

Published November 3rd, 2024 by Duncan Morris

Dashboards Custom Dashboards Notify

Dashboards

Published October 29th, 2024 by Duncan Morris

! Available to Full account holders only, i.e. not Core accounts ! Contalto's Dashboards do the work of aggregating branded content, analysing the mass of data, and presenting this as a series of widgets containing charts, tables and rankers. Six different types of dashboard are available, each of which can be customised. Dashboards are a valu

Getting Started

Published January 2nd, 2025 by Duncan Morris

Welcome to Contalto's Events Intelligence service. If you haven't done so already, you can login here , by entering your username (usually your email address) plus your password, both of which will have been sent to you via email. Note: Contalto is optimised for the Chrome, Edge and Firefox browsers, but is not compatible with Safari. The Contalt

How can I find content that's topical and relevant?

Published November 3rd, 2024 by Duncan Morris

Filter Search

Notifications

Published September 30th, 2024 by Duncan Morris

! Available to Full account holders only, i.e. not Core accounts ! WHAT? Notifications let you automatically share Contalto's branded content intelligence with anyone in your team or wider organisation, regardless of whether or not they have a Contalto login. There are two types of notification: Email Alerts Scheduled Downloads EMAIL ALERT

Creating & Sharing Content Feeds

Published October 29th, 2024 by Duncan Morris

Here we dive into the details of feed creation and sharing. Before proceeding, it's advisable to check out this introductory article About Content Feeds , if you haven't already done so. CREATING FEEDS All users have access to the Total Content feed, i.e. all digital branded content captured and analysed by Contalto. However, the sheer volume of ne

Getting Started

Published October 29th, 2024 by Duncan Morris

Welcome to Contalto's Branded Content Intelligence service. If you haven't done so already, you can login here , by entering your username (usually your email address) plus your password, both of which will have been sent to you via email. Note: Contalto is optimised for the Chrome, Edge and Firefox browsers, but is not compatible with Safari. Th

Filters & Filtering

Published October 29th, 2024 by Duncan Morris

Every day we upload hundreds of new branded content web articles and social posts to the Contalto application. The cumulative volume of content over weeks and months would make it impossible to find content that's relevant to you were it not for Filters. Filters Explained We tag every web article and social post with key data points including brand

The Toolbar

Published October 29th, 2024 by Duncan Morris

The Contalto Toolbar appears across the top of content feeds and dashboards, and serves two main purposes: 1) As a visual reminder of the currently active analysis parameters 2) Giving you the means to customise feeds and dashboards according to your needs, as well as to download them, and to manage your notifications Introducing the Toolbar Clickin

Notifications

Published November 5th, 2024 by Duncan Morris

! Available to Full account holders only, i.e. not Core accounts ! WHAT? Notifications let you automatically share Contalto's events intelligence with anyone in your team or wider organisation, regardless of whether or not they have a Contalto login. There are two types of notification: Email Alerts Scheduled Downloads EMAIL ALERTS notify

How can I keep track of what my competitors are doing?

Published November 3rd, 2024 by Duncan Morris

Feeds Dashboards Notify

About Content Feeds

Published October 29th, 2024 by Duncan Morris

FEEDS EXPLAINED A content feed is a scrollable screen displaying either a grid or list of digital branded content from most recent (by publication date) to oldest. Use content feeds when you want to browse and discover content article-by-article, and when you want to drill down to view detailed analytics for your chosen article or campaign. Alternat